Tips for Printing Excellent Brochures

printing-brochures

 

Printing brochures is a great way to get your information in front of prospective customers, but you have to know how to design them so that they will have the impact that you are looking for. If designed incorrectly, the brochure is not going to reach your target audience, even if the printing is of the highest quality and you distribute it to the right location. You have to make sure that the document works or the rest of the process does not even matter.

  1. Try to do something notably different.

Before the printing process begins, it is a good idea to look at a lot of different brochures in the same niche. Take notes on what they tend to do most often, whether this means the layout, the content or the sales pitch. When you design your own brochure, approach some of those things from a different angle so that your brochure stands out from the rest. You could try a different page orientation or even a minimalist design, toning things down when all of the other brochures try to put out as much information as possible. Just focus on ways to make people notice your brochure, even if it is sitting in a pile of similar documents from the competition.

  1. Include extra bleed space around the edges.

The bleed space is the outside edge of the brochure, where it is going to be cut from the others after it is printed. This is something you have to consider with business cards and postcards, as well. The cuts are never going to be perfect, so you want the images and colours to move out into this extra space so that there is not an empty white line left over after the cut. This should not increase the cost of the printing, but it does increase the quality.

  1. Focus on high-resolution images.

The higher the resolution of your photos, the better they are going to look after the printing process is complete. Remember, when a small photo has to be blown up, it looks grainy. When a large one has to be compacted, it still looks clear.

  1. Avoid paragraphs of text.

When printing brochures, look at the text to make sure that it is not just a huge block of words that looks overwhelming to a reader. Break it up as much as you can with bullet points and headings. Think about the things that people want to read and create headings for them so that they stand out. This guides the reader through the document, and it uses less ink during the printing process.

At the end of the day, you need to focus on creating brochures that people actually want to read. You need to draw them in. Ideally, you want them to share the information with others, but you have to hook them first. There is a lot that can be done to make sure that you are printing useful brochures that really work. You can create your own brochures online through printing with discountprinting.com.