Even though social media sites are still relatively new things, they have changed a great deal over the past few years. Some of those changes have been technological and some of those changes have been in terms of the way that people use social media sites.
A great deal of the information that you read about social media sites is going to concentrate almost exclusively on Facebook. There has been research that has shown that younger people are drifting away from the Facebook platform. After all, who wants to share stories about the great party they went to the other night when they know that the grandmother is probably going to be reading it? Changing your social media strategy may mean reaching out to social media networks that you haven’t considered before and learning how to use them.
Twitter and Facebook are the obvious options were social media is concerned. Consider there are other sites out there that have other forms of social interaction. Reddit, for example, is extremely popular and has a social interaction format that has more to do with substance than with pictures and small blurbs. It’s actually a great place to get substantive information on many different subjects and you may want to consider using it as a cue for how to design your marketing strategies and as a place to market in and of itself by participating in conversations.
Tumblr is a blogging site that has become enormously popular with younger people. In practice, the experience is quite similar to that of Facebook, with a constant stream of image, text and multimedia updates. The difference is that the experience is much less corporate and much more personalized. It’s a little bit more awkward to use and not quite as easy to make friends on, but it is something that you may want to explore as a venue with real marketing potential.
Many professional WordPress themes come with the tools that you’ll need to integrate social networking sites that aren’t Facebook on to your blog. This is a great way to reach out to a broader audience. Be aware that many people who do have Facebook profiles may use other networking options more heavily, which is a good reason to consider including as many options as possible on your blog. They may not want to share your latest blog post with their mother on Facebook, but sharing it on Tumblr may actually appeal to them.
Anny Solway is a dedicated writer at ThemeFuse – a leader in the premium WordPress themes area. She likes to discover new ideas about internet marketing, social media and blogging.