Success Through Mobile Apps

Usability Is The Key To Achieve Success Through Mobile Apps


Mobile apps are the sources of a revolution – the one which has transformed a mobile device from being a simple tool to a daily task manager. However, it is only the interesting mobile apps which work these days. It is the interesting ones which are capable of hooking in potential customers, and keeping them engaged for a sufficient period of time. And whether the app is interesting or not is completely dependent on its development. But there is one very important question: what really makes an app interesting?

There has been (and continue to persist) a series of arguments over which factor is actually responsible in making an app interesting. While some favor an attractive design, others have a fondness toward simplicity. However, recent reports have revealed that it is the usability of a small business mobile app which makes it a hot-favorite with the crowd.

Let’s take an example to understand this in a better way. Inside the Apple App Store, you are looking for an ideal app which will help you pass some time, but do not have any category in mind. Which app will you like to go with? An app with a lot of downloads and great ratings – the one whose usability is engaging.

Efficiency and Effectiveness

The very first thing you need to keep in mind when it comes to usability is that the app should be efficient and effective. Poor organization and unintuitive gestures are major letdowns, and can force your customers to discard your app. You must give your customers exactly what they want – easily and quickly. Do not make your users think to must – a great app does not require a long learning process and it does not even need the users to have a great knowledge. The usability of an app is the fundamental mechanism as a good UX provides a confidence to repeat.

How, When and Where?

You need to get one thing absolutely clear. It is vital for you yo know the context in which the app is going to be used. There are a few factors to consider here, and all these factors are going to decide the degree of usability that the app must have. And when it comes to knowing the context of the app, you must also know your target audience and their behavioral pattern in a mobile environment.

It is a fact that the chances of a mobile app staying permanently installed on mobile devices depends heavily on a higher degree of usability. Integration to each OS with specific gestures and a good application development are the factors which guarantee a great level of usability and as a result, an enhanced UX.

And last but not the least, you need to have a professional app developer on board to make sure that the app has no usability errors. If you are in a fix and do not have a specialized expert, you can contact a mobile app development firm. There are plenty of them around you; so just make sure that you’ve done your research before you take the plunge.


About the author: 

Hi, I am Helen Lopez from Santa Barbara. I am a web developer and have interest in mobile web development. Connect with me @Pinterest.

Vivid Times

This article is written by Vivid Time Staff member.