Social media marketing is one tool which has proven to be of important use to small businesses over the years. Social media marketing involves using sites such as YouTube, Facebook, Twitter and Google + to advertise goods or services online. In order to reach out to your intended market, you need to gain likes, followers and clicks from your viewers or readers. However, this may take time as the business gets visibility. Depending on how well you market your site, you can attract more people and subsequently profits from your service or goods. Here are three ways any business owner can use to optimize their social media blog or site for more clicks.
Every business owner starts from somewhere. Just because you do not have an engaged audience does not mean that your business will not thrive. All you need to do is create an audience of your own and address them personally. Some business owners use incentives to lure their target market. For instance, you can ask your readers or viewers to like your site for something in return. You could give them a bonus point for every click or referral they make to your social media site. You can also use clear call-to-action content on your posts to let your audience know exactly what they will get on the site. In order to keep people attracted to your site, ensure that the content which you post is both meaningful and direct to the point. Vagueness can drive away your potential customers.
Another way of optimizing social media posts is by personally asking your viewers and readers for likes, shares and retweets. Most marketers overlook this method and assume that they will get clicks anyway. However, requesting your audience to make an effort in sharing your site’s content or posts can go a long way in ensuring that they get seen by an even wider audience in no time. The best way of going about this is by getting a few people who have a clear influence over people in their social media networks. Ask them to share your posts with their fans and followers. In order to be taken seriously, send them a direct message or email with clear information about your site and the goods or services which you offer. Also include reasons how your content would help would benefit their audience if they share it.
Using properly designed hashtags also comes in handy when using social media marketing. The hashtags you use should be relevant to your business. Hashtags can be used on major social networks such as Twitter and Facebook as they drive more traffic to posts and website links.
Apart from these three main methods, you can also use additional tips to market your site for more clicks. Personalizing your posts is one useful way of getting the desired traffic to your content. You can use images along with your posts to give more viewers and readers an insight into what you offer. With these tips, you can never go wrong.
About the author:
Marcus Ho is a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time.